Agency "Best in Class" - Make 2019 your most successful year yet!

Agency "Best in Class" - Make your 2019 your most successful year yet

Agencynomics' second event follows the successful sell out "Agency Owners as Influencers" event we ran last year. To avoid disappointment we have selected a bigger venue.

For our second event we have selected a range of topics and fantastic speakers to help you understand what Agency Best in Class looks like in 2019.

The event is not for non-execs, coaches, consultants or mentors and all attendees will be vetted.

Agencynomics is a not for profit organisation.

Any profits from the event will be donated to the charity Sands, nominated by one of our speakers, Adam Greenwood https://www.sands.org.uk/

Event Agenda & Speakers

8.30am Arrival & Tea/Coffee/Pastries

A little bit of early socialising.

9.05am "How the Right Mindset drives best in Class Behaviours" - Spencer Gallagher, CEO & Co-Founder Cact.us & Agencynomics

Spencer started his Agency life in 1999 and exited his Agency Bluhalo, to Gyro in 2008 and took Bluhalo/Gyro to the 8th largest Digital Agency in UK in 2009. Gyro is now part of the Dentsu Network.

Today, Spencer runs Cactus the UK’s leading agency growth consultancy who have supported over 1,000 Agencies globally over the past 8 years. Spencer is also the co-author Agencynomics the Amazon five-star rated best selling book and Audiobook, aimed to help all types of Agencies scale from Start-up to the first £3-5M in revenue.

Spencer will present how subtle shifts in your mindset can transform your Agency approach to building a best in class agency.

9.40am "How Fountain's unique approach to Culture underpins their approach to Winning Awards and Building Fame" - Rebecca Lewis-Smith, Co-Founder and Managing Director, Fountain Partnership

Rebecca Lewis Smith is the Managing Director at Fountain Partnership, a forward-thinking digital agency specialising in evidence-based marketing.

Fountain’s unique approach has won international recognition from Google itself, first in 2016 when they were given the award for Best Search Performance at Google's inaugural Premier Partner awards for EMEA - and once again in 2017, when they were awarded the Premier Partner Award for Growing Businesses Online not just for EMEA, but globally as well.

Rebecca will share her insights into how to win awards and the importance of having awards at the heart of your marketing strategy.

10.15am "Creating Best in Class Client Service & Account Teams" - Jenny Plant, Founder Account Management Skills

Jenny started her career in account management in the early 1990s and has worked for global network agencies such as Publicis, Havas, Health4Brands and Sudler as well as independent agencies and her own consultancy.

In 2010 Jenny started Account Management Skills, a training company dedicated to helping creative agency account handlers manage and grow existing client business. Account Management Skills offers training and consultancy services including client relationship audits, virtual CSD services and one-on-one coaching.

Jenny will share insight into how the best Account Managers/Directors work. Getting your client teams to build closer, better and more trusting relationships as well as becoming more proactive and less reactive are the amongst the biggest challenges agencies are facing.

10.50am Coffee Break

11.20am "You're who from where sorry? Never heard of you" - Dan Archer, Marketing Director 383 Project

Dan is recognised as one of the most experienced and leading agency-side Marketing Directors and the curator of renowned product conference, Canvas. During his talk, Dan will share with us his experience and key learnings when creating a successful agency marketing strategy in today's constantly evolving, and increasingly competitive, agency landscape.

12.00pm "Onsite, Offsite or In-House? The new era of agency/client relationships" - Jessica Mullen, Co-Founder & Managing Director, Create Future

Jessica founded the creative consultancy CreateFuture in 2016. Why? Because she believed that there was a better way to deliver brand, marketing and product innovation - using design thinking to help ambitious brands create their own future, working in a fun, fast and collaborative way. Jessica has successfully run multi-million pound projects, accounts and agencies during her 18-year career. As Client Services Director at Realise, she led the account and project management teams through significant growth and transformation. She then joined the Service Design consultancy Nile before leaving her role as Managing Director to start CreateFuture.

12.35pm Lunch

1.30pm "Vanity vs Sanity" - Mark Probert, Managing Partner Cact.us & Agencynomics

Advising digital agencies around the UK as a consultant, Mark’s passion is in helping support the next wave of creative agencies and inspiring leaders of the future. Mark’s focus is on ensuring Cact.us help ambitious agency owners and online-businesses successfully accelerate their business goals and objectives. Mark’s areas of expertise include all areas of finance, operations and leadership development & coaching. An agency CFO.

A trained mentor, for which he volunteers his time for Creative Edinburgh, Mark is also well versed in helping people through the stresses and strains of running a business.

Mark will educate us on what he believes the best in class agencies financial KPIs are, and tips on how they achieve them.

2.05pm "Bouncing Back - How to ride the waves of the ups, downs and ups of agency life", Suzanne Linton, Managing Director Freestyle Agency

Suzanne Linton is Managing Director and Co-Founder of Freestyle – the B2B digital agency for non-sexy brands. Freestyle is 23 years old, going from the spare bedroom to converted barns, and over the years has weathered a few storms.

Suzanne will discuss how to handle the tough times as well as the great ones, both for the agency and as an individual, and about building the team of your dreams.

2.40pm "The Future, How to Evolve your Agency Services "- Adam Greenwood, CEO Greenwood Campbell

Recognising when the services you are offering are becoming more commoditised or are taken in house is often a hard thing to recognise when you are working so close to your business. Eighteen months ago Adam Greenwood embarked on a journey to pivot his agency from a UX and Web Design business to one of the leading Transformation, ChatBot and Voice agencies in the UK.

Adam will share the steps he took to make this happen and how the organisational culture evolved through the changes.

3.15pm Coffee Break

3.35pm "New Business & Winning Pitches" - Gemma McGrattan, Director Synergy Creative

Gemma is co-founder and director of Synergy Creative, a multi-award winning, RAR Top 100 employee engagement agency specialising in employee communications and experience from hire to retire.

She has over 22 years’ experience in marketing, internal communications, employer brand and employee engagement, delivering campaigns for global clients as diverse as ODEON/UCI Cinemas, Vodafone, RBS, Argos, Nestle and Aviva focusing on creating the best employee experience. Gemma is passionate about great service and brilliant communications. She loves nothing more than helping clients ensure a great customer experience, by putting their colleagues first. Gemma knows how to cut through the noise and extract the key points and determine actions to move forward at a strategic level. She is a regular speaker on employee engagement, employer brand and Internal communications.

Gemma will be talking about her best in class approach to new business for her agency.

4.10pm "Living and Breathing your Agency Brand" - Andrew Dobbie, Founding Director MadeBrave

Andrew is the Founding Director of MadeBrave - an award-winning creative brand agency based in Glasgow, Edinburgh & London with services including brand, design, tech, social & digital marketing.

MadeBrave have raised the bar in Agency Branding. Andrew will share how he and his team's approach to the way they live and breathe their brand story values and culture are in a league of their own. Andrew has a unique story and approach to Agency Life that will leave you inspired.

4.45pm "Personal Branding" - Ash Jones, Founder, Great Influence

Ash has helped many agency owners with their best approach to personal branding. Feedback received at our last Agencynomics event in 2018 was “Ash was one of the most popular speakers with his agency owners as influencers presentation". We have asked him to come back to recap and share more about what we need to do become best in class with our approach to personal branding.

5.20pm Wrap up - Spencer Gallagher

5.30pm End

Please join us for a drink afterwards - Location TBC!